Why does your Realtor need to be a marketing expert in today's market?

          This market makes or breaks agents. To be effective they have to know what causes a home to sell, plus be able to advise the homeowner on everything from paint colors to staging of the home.

          There are thousands of ways to expose your home to possible buyers. These include the Multiple Listing Service, print media, internet marketing to the consumer, internet marketing to the agent, specialty advertising, niche internet sites for types of properties and buyers, social media, direct mail and much more.

Most agents put your home in the Multiple Listing Service, run a few ads in the local newspapers, put your home’s ad in their pretty glossy company magazine, and on their company and personal website. Using those methods the average Realtor sells a home in approximately 83 days*.

I and my Team have a comprehensive PRE-MARKETING CAMPAIGN AND PROPERTY PREPARATION TEAM that helps you with everything from what color to paint your home, what flowers to put in the front yard, what to fix, and how to stage your home to look like it came right out of a magazine; all cost effectively.

With our program, our average "days on market" is 38.

TIME IS MONEY. I GUARANTEE YOU THAT YOUR HOME WILL SELL MORE QUICKLY AND FOR MORE MONEY BY USING OUR PRE-MARKETING CAMPAIGN AND COMPREHENSIVE TEAM TO GET YOUR HOME “MARKET READY”.

What is the strongest skill your Realtor should have?

Is it the ability to market your property?  The number of years experience the Realtor has?  The number of transactions in the past year?  Actually, it’s how well your Realtor listens to you and communicates with you throughout the process of listing or selling you a home.  And, it’s their ability to negotiate with you and prospective buyers/sellers.

Why is this so important?

For many reasons that are both obvious and not so obvious.  A successful Realtor is involved in the details of buying or selling real property on a daily basis.  You’re not.  You want to work with someone who will listen carefully to your questions and answer them in a timely and detailed fashion.  The current real estate contract has a 17 day rescission period during which a buyer will inspect, investigate and evaluate your home.  You need to have someone who is on top of this process, negotiating solutions for termite work, roof work, chimney work, physical inspection items, escrow periods, times frames, costs, etc.  Each of these requires a real estate professional that listens to you and negotiates in your very best interest.